“We have worked with Ginny since 2006, and Ginny has helped us hire and develop our new manager, develop our administrative team, and helped us create clinical and marketing systems that have produced these results. Ginny has a keen eye for analyzing practice data with her monitors that identify where your purpose and focus must be.”
“We hired Ginny to do Practice Analysis and Staff Development and she was superb at focusing on our Practice Strengths and on areas we needed to develop to a higher level. Ginny is the consummate professional, as well as a caring and personable up-beat motivator.”
“Practice Management Consultant doesn't define Ginny Hegarty very well because you can't paint her with a single stroke. Leadership Coach, Key Team Member, Admin Expert, HR Guru, Productivity Wizard..., and I could go on. A master communicator and motivator, I rely on Ginny to help my clients in their dental practice in ways I cannot.”
“Ginny was amazing. She presented and implemented a lot of great stuff, but for me the biggest impact was when she pointed out to the team how they were not scheduling me efficiently. With her coaching, I am able to work one day less and produce more in 3 days than I was previously in 4 days.”
“Our relationship has had a major impact on me. Your assessment hit the nail on the head. All the stuff I knew about and couldn’t admit, and everything I never even saw. You have helped me immensely and given me good direction. I definitely see improvement from where we were just 3 months ago – it's night and day!”
“Ginny Hegarty is consistently a big hit with the team program at LVI. Her high-energy presentations on motivation, communication and performance get the teams fired up as they learn practical strategies to make a difference in their practices. Ginny's passion for what she does is contagious and the feedback on her presentations is fantastic.”
“Save time, grief, heart, and intestinal lining by tapping into the right resources when making a staff change. My recommendation is to get the assistance of Ginny Hegarty. It was such an awesome experience for once, and the new team member is working out AWESOMELY.”
“Ginny and Bent Ericksen & Associates have been awesome in helping me with my termination and hiring issues. I am better protected and more likely to find a great replacement with their help. Definitely recommend signing up for their HR package, which includes hiring and firing forms protocols, plus consultation support whenever you need it."
“Ginny has solved a lot of gray areas in our practice. I finally feel like we can focus on dentistry. Ginny and Bent Erickson have been very helpful every time I have any questions about HR issues. I would recommend them highly."
“I have used Ginny Hegarty for my human resource needs. I have to say that I was so impressed with how knowledgeable and on top of things she is! It made my life so easy to just cut through to what is absolutely necessary and put these things in her hands. I am definitely more comfortable and confident in knowing that my t's are crossed and my I's are dotted."
Third Prize is "You're Fired!"
If I had a dollar for every dentist and dental team member who has rationalized disappointing performance as a byproduct of the state of the economy over the past few years, I would be writing this column from my favorite beach in Maui! Now as much as spending time on a beach in Maui would be wonderful, I would truly much rather put an end to the myth that we are victims of circumstances and success is beyond our control. So much time, energy, opportunity and joy are wasted in this mindset. There is a better way, read about it in my latest article in The Progressive Dentist Magazine
An iconic example of using sales incentives and punishments to ignite results can be seen in the 1992 film Glen Gary Glen Ross. Rolling Stone described the film as “a brilliant dark comedy that doesn’t just dazzle, it stings.” The incredible cast included Al Pacino, Jack Lemon, Kevin Spacey, Ed Harris and Alec Baldwin. I can attest that the story and the acting were compelling enough to reel me in; but I still vividly remember being exhausted and feeling like I had been beaten up after watching this movie. You may recall Alec Baldwin, the film’s “alpha dog motivational sales person” announcing “We are adding a little something to this month’s sales contest: First prize is a Cadillac Eldorado, Second Prize is a set of steak knives and Third Prize is “you’re fired!” Those are some sharp sticks that eventually had the sales force resort to criminal behavior as they marched to the beat of “A-B-C – Always-Be-Closing”.
The average workplace has evolved since 1992 and most businesses have adopted a kinder, gentler approach to motivating the team. Unfortunately, most still focus on the extrinsic reward such as team bonus systems rather than tapping into intrinsic and most teams still underachieve. If you’re frustrated by the results your team bonus systems have achieved, take a deeper dive into this subject in my article from The Progressive Dentist Magazine and consider brining me into your practice to engage your team in a strategic planning process that will ignite a unstoppable passion and bottom line success.
