Earn Patient Loyalty -Ginny Hegarty, SPHR

October 3, 2014

ADA Newsletter Hegarty Fall 2014

ADA Newsletter Hegarty Fall 2014

“We make money the old fashioned way… we earn it!” Oscar Winner, John Houseman’s bounding voice created this memorable catchphrase for an EF Hutton Investment Firm commercial over 30 years ago.The message struck a chord then… and still does. While we can absolutely shorten the learning curve to success, there are no shortcuts to the basic principles of success…not even in the digital world we now live in.

A study of the online reviews of multiple dental practices in a major metropolitan area revealed that for all the changes we’ve seen in how a business presents itself to the world, the bottom line of what makes a lasting positive impression remains the same. Read the full text of my article Score a Great Online Review and Earn Patient Loyalty (more…)

Help Make It Right

September 8, 2014

Fly Eagles Fly

Offensive Coordinator Pat Shurmur was talking long & reflectively about young quarterbacks & learning curves… Not their learning curves… His.  “your quarterback needs to know that you believe in him. That no matter what is happening out there, you’re going to Help Make It Right.” 

Your team is counting on you to believe in them. In my experience most dental team members will live up to your expectations. While most doctors would prefer to focus on patient care and avoid the team drama,  you’ll find that you & your team will be happier and more effective if you take the lead. Instead of blaming, judging, or resigning yourself to the status quo… start helping.  Don’t think you have the time? You’re already spending time putting out fires that never should have gotten started. This approach will actually save you time as well as stomach lining. It’s easier than you think: How to Manage People Well Without Becoming A Therapist

The team is counting on your leadership. Here’s to a new season full of hope for you & your team. #flyeaglesfly

Read more at http://www.philly.com/philly/sports/eagles/20140908_Foles__play_of_the_day__Not_folding.html#l2yPfmlm5dMzZg12.99

“Do You Take My Insurance?” -Ginny Hegarty, SPHR

September 1, 2014

“Do you take my insurance?”  To provide the best service to your patients, your team must understand that this is NOT a Yes or No question.

Our patients, neighbors and business associates deserve an understanding of health care from the health care providers’ perspective to balance out the message they may be hearing from their insurance providers so they can truly make informed decisions. Freedom of choice is a time-honored value in this country and remains a viable choice in spite of reports to the contrary.”

Click to read my full article in the Summer Edition of the  American Dental Association newsletter, Dental Practice Success http://bit.ly/HegartyADASummer2014DPS

Is Fee-For-Service Dentistry Becoming Extinct? -Ginny Hegarty, SPHR

August 27, 2014

Is Fee-For-Service Dentistry Becoming Extinct

Depends… I think it needs to be a personal and conscious decision for every practice owner. 

There are some folks who are doing their Chicken Little best to convince everyone that the sky is falling, however, I believe there will always be multiple business models that can and will support successful practice.  Not all patients have the same needs, wants and values toward dentistry. Multiple practice models can and should exist to best serve all patients.

Continue reading for my full post as I join fellow Academy of Dental Management Consultants’ thought-leaders in sharing my opinion on page 4 in the link below http://bit.ly/1ARe14q of this post from PracticeManagement.DentalProductsReport.com/

The keys to success are clarity and focus:  identify your chosen model, make certain that your team understands your philosophy and your passion and has the communication skills to create and sustain success in your chosen model of practice.

Private, fee-for-service dentistry requires a relentless dedication to delivering a superior experience for your patients and your team. Those who maintain a business as usual approach to fee-for-service dentistry will find themselves competing with corporate and PPO practices, and struggling. Private, Fee-for-service practices can’t compete on price. It’s that simple. 

You can’t be everyone’s dentist. It’s your call. Differentiate, Communicate and Thrive.