“Do You Take My Insurance?” -Ginny Hegarty, SPHR

September 1, 2014

“Do you take my insurance?”  To provide the best service to your patients, your team must understand that this is NOT a Yes or No question.

Our patients, neighbors and business associates deserve an understanding of health care from the health care providers’ perspective to balance out the message they may be hearing from their insurance providers so they can truly make informed decisions. Freedom of choice is a time-honored value in this country and remains a viable choice in spite of reports to the contrary.”

Click to read my full article in the Summer Edition of the  American Dental Association newsletter, Dental Practice Success http://bit.ly/HegartyADASummer2014DPS

Is Fee-For-Service Dentistry Becoming Extinct? -Ginny Hegarty, SPHR

August 27, 2014

Is Fee-For-Service Dentistry Becoming Extinct

Depends… I think it needs to be a personal and conscious decision for every practice owner. 

There are some folks who are doing their Chicken Little best to convince everyone that the sky is falling, however, I believe there will always be multiple business models that can and will support successful practice.  Not all patients have the same needs, wants and values toward dentistry. Multiple practice models can and should exist to best serve all patients.

Continue reading for my full post as I join fellow Academy of Dental Management Consultants’ thought-leaders in sharing my opinion on page 4 in the link below http://bit.ly/1ARe14q of this post from PracticeManagement.DentalProductsReport.com/

The keys to success are clarity and focus:  identify your chosen model, make certain that your team understands your philosophy and your passion and has the communication skills to create and sustain success in your chosen model of practice.

Private, fee-for-service dentistry requires a relentless dedication to delivering a superior experience for your patients and your team. Those who maintain a business as usual approach to fee-for-service dentistry will find themselves competing with corporate and PPO practices, and struggling. Private, Fee-for-service practices can’t compete on price. It’s that simple. 

You can’t be everyone’s dentist. It’s your call. Differentiate, Communicate and Thrive.