Practice Leaders: This is AADOM – This is YOUR meeting!

August 3, 2015

In this video Ginny Hegarty, SPHR discusses her two presentations for this year’s annual session of the American Association of Dental Office Managers #AADOM15

To Tell The Truth: Hiring… on Purpose

December 1, 2014

Do You Remember the old game show “To Tell The Truth?”

This long-runTTTTning game show featured challengers who were introduced and all  claimed to be the central character. Celebrity panelists conducted a Q&A and then  had to choose who they thought was actually telling the truth and was the real  central character.

 When it comes to finding the next best team member for your practice, you too will  face multiple candidates who claim to be the ‘real thing.’

Let’s spend some time talking about how you can navigate these tricky waters and improve your chances for success. In this webinar, we’ll review laws, recommendations and follow actual candidates through the selection process.

Hiring may be more art than science… but there’s so much you can do to tip the odds of making a good hire in your favor. Please join me Tuesday, December 2, 2014 at 5:00 Pacific & 8:00 Eastern for an interactive webinar, Hiring… on Purpose!

You will learn:

  • To add rigor to your hiring process to improve the odds you hire right – the first time
  • How to separate the best interviewers from the best candidates – this is huge!
  • Gain confidence as an interviewer as we review actual questions & answers from real dental practice interviews
  • Protect your practice and yourself by understanding the legalities that exist in the hiring process
  • You’ll see if you can indeed “pick the winner.”

Click this link to register for this webinar hosted by The Scheduling College 

Earn Patient Loyalty -Ginny Hegarty, SPHR

October 3, 2014

ADA Newsletter Hegarty Fall 2014

ADA Newsletter Hegarty Fall 2014

“We make money the old fashioned way… we earn it!” Oscar Winner, John Houseman’s bounding voice created this memorable catchphrase for an EF Hutton Investment Firm commercial over 30 years ago.The message struck a chord then… and still does. While we can absolutely shorten the learning curve to success, there are no shortcuts to the basic principles of success…not even in the digital world we now live in.

A study of the online reviews of multiple dental practices in a major metropolitan area revealed that for all the changes we’ve seen in how a business presents itself to the world, the bottom line of what makes a lasting positive impression remains the same. Read the full text of my article Score a Great Online Review and Earn Patient Loyalty (more…)

Team Meetings That Work

September 23, 2014

My favorite team meeting, the one I want to attend is “The Meeting After The Meeting”; the one that takes place in the hallway, sterilization area or at the front desk when the team separates into groups and has a no-holds barred discussion of exactly what should have been said at “The Official Meeting”.  It’s in this raw honesty that change is possible and we can create an agenda that fuels Team Meetings That Work!

The trouble is that “The Meeting After The Meeting” is private, by invitation-only and it’s a tough ticket to get.  

Click on this link to read the full text of this article as published in The Progressive Dentist Magazine to learn the surprising 4 steps to set yourself up for Team Meetings That Work 

Help Make It Right

September 8, 2014

Fly Eagles Fly

Offensive Coordinator Pat Shurmur was talking long & reflectively about young quarterbacks & learning curves… Not their learning curves… His.  “your quarterback needs to know that you believe in him. That no matter what is happening out there, you’re going to Help Make It Right.” 

Your team is counting on you to believe in them. In my experience most dental team members will live up to your expectations. While most doctors would prefer to focus on patient care and avoid the team drama,  you’ll find that you & your team will be happier and more effective if you take the lead. Instead of blaming, judging, or resigning yourself to the status quo… start helping.  Don’t think you have the time? You’re already spending time putting out fires that never should have gotten started. This approach will actually save you time as well as stomach lining. It’s easier than you think: How to Manage People Well Without Becoming A Therapist

The team is counting on your leadership. Here’s to a new season full of hope for you & your team. #flyeaglesfly

Read more at http://www.philly.com/philly/sports/eagles/20140908_Foles__play_of_the_day__Not_folding.html#l2yPfmlm5dMzZg12.99

“Do You Take My Insurance?” -Ginny Hegarty, SPHR

September 1, 2014

“Do you take my insurance?”  To provide the best service to your patients, your team must understand that this is NOT a Yes or No question.

Our patients, neighbors and business associates deserve an understanding of health care from the health care providers’ perspective to balance out the message they may be hearing from their insurance providers so they can truly make informed decisions. Freedom of choice is a time-honored value in this country and remains a viable choice in spite of reports to the contrary.”

Click to read my full article in the Summer Edition of the  American Dental Association newsletter, Dental Practice Success http://bit.ly/HegartyADASummer2014DPS

Is Fee-For-Service Dentistry Becoming Extinct? -Ginny Hegarty, SPHR

August 27, 2014

Is Fee-For-Service Dentistry Becoming Extinct

Depends… I think it needs to be a personal and conscious decision for every practice owner. 

There are some folks who are doing their Chicken Little best to convince everyone that the sky is falling, however, I believe there will always be multiple business models that can and will support successful practice.  Not all patients have the same needs, wants and values toward dentistry. Multiple practice models can and should exist to best serve all patients.

Continue reading for my full post as I join fellow Academy of Dental Management Consultants’ thought-leaders in sharing my opinion on page 4 in the link below http://bit.ly/1ARe14q of this post from PracticeManagement.DentalProductsReport.com/

The keys to success are clarity and focus:  identify your chosen model, make certain that your team understands your philosophy and your passion and has the communication skills to create and sustain success in your chosen model of practice.

Private, fee-for-service dentistry requires a relentless dedication to delivering a superior experience for your patients and your team. Those who maintain a business as usual approach to fee-for-service dentistry will find themselves competing with corporate and PPO practices, and struggling. Private, Fee-for-service practices can’t compete on price. It’s that simple. 

You can’t be everyone’s dentist. It’s your call. Differentiate, Communicate and Thrive. 

The Game Changer: Mastering Breakthrough Communication

July 22, 2014

Many thanks to Jay Freedman, D.D.S. & Associates, P.C.Montgomery Bucks Dental Society & TD Bank for a great day together.

  It’s such a joy to spend time with teams that are so passionate about making a difference for their practice, patients and for each other.  As a speaker, my goal is always to connect with the audience. My photographer, Tommy Meehan got a great shot of this at this event. What a terrific group!

This is one of my favorite programs to present.  It’s so rewarding to review positive feedback like this from Dr. Freedman:  “Ginny, your innovative approach to improving our communication skills, was a bit hit and a lot of fun. You have a gift for being able to create a safe, comfortable atmosphere where all members of the dental team can discuss sensitive topics and work through practice drama. Best of all, we have some new skills for avoiding the drama altogether!  You are right, the magic doesn’t happen until people connect and we’re so much better at connecting now. Thank you for a terrific day and a great program. I’ll be in touch to plan our next event together.”

Stop Working So Hard

May 15, 2014

Throw-back Thursday Post: One year later I’m still hearing from doctors and teams that this is a game-changer.

“Time to make the donuts” was the tagline from a Dunkin Donuts commercial back in the 80’s that depicted Fred the Baker getting up before dawn every day, day after day, following the same routine. The character and tagline were so successful that the marketing campaign ran for fifteen years and was named one of the five best commercials of the 80’s. The tagline has remained a catchphrase for those who rise before dawn each day to start a work routine.

…. We’re not Fred the Baker and we’re not making the proverbial donuts; we have the ability to create relationships that change lives. That’s better than any donuts … even the raspberry filled ones!  “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.” –Winston Churchill   BE the Joneses… lead on purpose.

Click here to read the full blog post as published on OneMindHealth.com

 

Ethical Sales and Communication in Dentistry

May 5, 2014

Ethical Sales and Communication with our patients is one of the core values of the best dental practices I work with. Clear communication remains the most challenge aspect of both personal and business relationship growth. Dental Practice Report published our article The Importance of Creating and Building Relationships with the Dental Patient. Dr. Erin Elliott and I discuss the relationship rules that apply to our personal and professional communication:

  • People choose other people they like and trust
  • The best way to know what someone wants is to ask
  • Don’t make assumptions or you may believe them to be true
  • If you don’t like the answers you’re getting, ask better questions
  • There’s never a second chance to make a great first impression
  • If someone does not weigh in on a decision, they cannot truly buy into it

Here’s the link: Read my full article on the importance of creating & building a relationship with the dental patient published on Dental Products Report 

Swimming With the Fishes: Breakthrough Communication Success

April 16, 2014

Just back from speaking at the Excellence in Dentistry, Inc. meeting in Destin, Florida. The theme of this year’s meeting was “The Godfathers of Dentistry”  You may see in the photo that this was my second “Godfather” experience. This time I was dubbed “The Voice” and presented Breakthrough Communication Success, Six Surprisingly Simple, yet oh, so powerful steps to improve communication and bottom-line results with your team and patients:

#1 Ditch the Drama  #2 It’s a Simple Choice  #3 Challenge the Status Quo

#4 Set Clear Expectations  #5 Tap into Purpose  #6 Distinguish Yourself

What a thrill to be part of an awesome speaker lineup that included Dr. Gordon Christensen, Dr. David Phelps, Dr. Bruce BairdRachel Teel Wall & Wendy Briggs.

A stroll on the pier’s boardwalk at the end of the meeting ended with one of my heels falling 20 feet below into the bay, unretrievable. Nothing left to do but make a wish & toss the other one into the water. Considering the theme, I’m glad it’s just my shoes that are swimming with the fishes!

Prior To The Hire

March 13, 2014

Here is an excerpt from my article Prior To The Hire from The Progressive Dentist Magazine.

There are 6 common biases that create bad hires. Let’s take a closer look to see if you can recognize these behaviors in yourself or your hiring process:

  • Stereotyping: forming a generalized opinion about how people will think, act, or respond, i.e.:  Judging applicants by their physical characteristics such as hair color, body type, or gender, for example, thinking men wouldn’t do well working in the front office or being the only male member of a team.
  • Inconsistent Questions:  Asking different questions of different applicants, i.e.: if you’re not grading on responses to the same questions, how can you truly make comparisons? You must be able to do some quantitative analysis.
  • First Impression Error: Allowing a snap judgment to cloud the entire interview, i.e.: thinking poorly of an applicant because of the school they attended or because you don’t like their fashion sense.
  • Halo / Horn Effect: Allowing one strong or weak point to overshadow everything else, i.e.: learning that an applicant is from your hometown or school or conversely, has a tattoo or piercing visible. Often this occurs based on an answer to one question that is different than you expected.
  • Contrast Effect: Believing good candidates who interview right after weak candidates are stronger by comparison than they truly are. Let’s face it, after a few disappointing interviews, it’s easy for an average applicant to make a big impression.
  • Cultural Noise: Failure to recognize when an applicant is being politically correct and/or telling you what you want to hear rather than the actual truth.  Don’t take answers at face value, dig deeper. One of the best replies to a first response is simply “tell me more.” Get very comfortable with a silent pause… give the applicant time to think and chances are you will gain valuable insight. Also be certain to keep your eyes on the candidate as they answer your questions, otherwise you risk missing the visual, the body language clues that they are making things up as they go along.

The full text of article is available for a limited time at TheProDentist.com along with full access to the current issue of this leading subscription-based magazine about the business of dentistry.

Older Posts »