Youâ€™ve probably heard the old adage that a happy customer tells two friends but an unhappy customer will tell ten. Weâ€™re all human and sometimes despite all your efforts things will not go smoothly in the office. Be prepared to turn those frowns upside down by having gift cards on hand to show how serious you are about your commitment to great service. A gift card for a coffee or book shop will have patients feeling understood and appreciated. In a time when health care can be so impersonal, set your practice apart as one that cares.