Internal Marketing at It’s Best

May 24, 2007

Filed under: Practice Leadership — Ginny Hegarty @ 9:39 pm

At the start of your morning meeting have each team member choose a name from the previous day’s schedule and commit to writing a quick note to that patient. Doctors, lead the way for your team by also making a personal commitment to writing a note. A hand-written note congratulating a patient on a special event or accomplishment, wishing them a great vacation or just letting them know you enjoyed the time you spent together will help you all be more in touch and build better relationships with your patients. Imagine the impact this will have on your team as they engage patients each day. Imagine the impact it will have in the community over time. It takes two minutes a day and this is internal marketing at its best.

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