Earn Patient Loyalty -Ginny Hegarty, SPHR

October 3, 2014

ADA Newsletter Hegarty Fall 2014

ADA Newsletter Hegarty Fall 2014

“We make money the old fashioned way… we earn it!” Oscar Winner, John Houseman’s bounding voice created this memorable catchphrase for an EF Hutton Investment Firm commercial over 30 years ago.The message struck a chord then… and still does. While we can absolutely shorten the learning curve to success, there are no shortcuts to the basic principles of success…not even in the digital world we now live in.

A study of the online reviews of multiple dental practices in a major metropolitan area revealed that for all the changes we’ve seen in how a business presents itself to the world, the bottom line of what makes a lasting positive impression remains the same. Read the full text of my article Score a Great Online Review and Earn Patient Loyalty (more…)

Help Make It Right

September 8, 2014

Fly Eagles Fly

Offensive Coordinator Pat Shurmur was talking long & reflectively about young quarterbacks & learning curves… Not their learning curves… His.  “your quarterback needs to know that you believe in him. That no matter what is happening out there, you’re going to Help Make It Right.” 

Your team is counting on you to believe in them. In my experience most dental team members will live up to your expectations. While most doctors would prefer to focus on patient care and avoid the team drama,  you’ll find that you & your team will be happier and more effective if you take the lead. Instead of blaming, judging, or resigning yourself to the status quo… start helping.  Don’t think you have the time? You’re already spending time putting out fires that never should have gotten started. This approach will actually save you time as well as stomach lining. It’s easier than you think: How to Manage People Well Without Becoming A Therapist

The team is counting on your leadership. Here’s to a new season full of hope for you & your team. #flyeaglesfly

Read more at http://www.philly.com/philly/sports/eagles/20140908_Foles__play_of_the_day__Not_folding.html#l2yPfmlm5dMzZg12.99

“Do You Take My Insurance?” -Ginny Hegarty, SPHR

September 1, 2014

“Do you take my insurance?”  To provide the best service to your patients, your team must understand that this is NOT a Yes or No question.

Our patients, neighbors and business associates deserve an understanding of health care from the health care providers’ perspective to balance out the message they may be hearing from their insurance providers so they can truly make informed decisions. Freedom of choice is a time-honored value in this country and remains a viable choice in spite of reports to the contrary.”

Click to read my full article in the Summer Edition of the  American Dental Association newsletter, Dental Practice Success http://bit.ly/HegartyADASummer2014DPS

Is Fee-For-Service Dentistry Becoming Extinct? -Ginny Hegarty, SPHR

August 27, 2014

Is Fee-For-Service Dentistry Becoming Extinct

Depends… I think it needs to be a personal and conscious decision for every practice owner. 

There are some folks who are doing their Chicken Little best to convince everyone that the sky is falling, however, I believe there will always be multiple business models that can and will support successful practice.  Not all patients have the same needs, wants and values toward dentistry. Multiple practice models can and should exist to best serve all patients.

Continue reading for my full post as I join fellow Academy of Dental Management Consultants’ thought-leaders in sharing my opinion on page 4 in the link below http://bit.ly/1ARe14q of this post from PracticeManagement.DentalProductsReport.com/

The keys to success are clarity and focus:  identify your chosen model, make certain that your team understands your philosophy and your passion and has the communication skills to create and sustain success in your chosen model of practice.

Private, fee-for-service dentistry requires a relentless dedication to delivering a superior experience for your patients and your team. Those who maintain a business as usual approach to fee-for-service dentistry will find themselves competing with corporate and PPO practices, and struggling. Private, Fee-for-service practices can’t compete on price. It’s that simple. 

You can’t be everyone’s dentist. It’s your call. Differentiate, Communicate and Thrive. 

Ethical Sales and Communication in Dentistry

May 5, 2014

Ethical Sales and Communication with our patients is one of the core values of the best dental practices I work with. Clear communication remains the most challenge aspect of both personal and business relationship growth. Dental Practice Report published our article The Importance of Creating and Building Relationships with the Dental Patient. Dr. Erin Elliott and I discuss the relationship rules that apply to our personal and professional communication:

  • People choose other people they like and trust
  • The best way to know what someone wants is to ask
  • Don’t make assumptions or you may believe them to be true
  • If you don’t like the answers you’re getting, ask better questions
  • There’s never a second chance to make a great first impression
  • If someone does not weigh in on a decision, they cannot truly buy into it

Here’s the link: Read my full article on the importance of creating & building a relationship with the dental patient published on Dental Products Report 

Women Rule! And Why That’s Good News for Dentistry

February 24, 2014

Women Rule!As I visit dental practices I believe we’ve all been reaping the benefits of a kinder, smarter, more collaborative female perspective. It would seem women have realized the power and influence we have to create a healthier workplace and we are stepping up to the opportunities at hand. Read the full text of this article from the Spring 2014 Excellence in Dentistry Magazine Breakthrough Communication Success is both my passion and the title of my presentation at the 2014 Excellence in Dentistry Annual Spring Break Seminar Opening Day, Thursday April 10, 2014 in Destin, Florida . Please join me as it’s now up to us as leaders to embrace this new perspective and recognize the opportunities at hand. Forget follow the leader,  let’s “Be the Jones” and lead our teams on purpose.

DentistryIQ: “I Don’t Get Paid When Patients Don’t Show Up”

May 30, 2013

A hygienist wrote in to Dentistry IQ’s Thursday Troubleshooter with this concern:  “I was wondering if anyone else is having to clock back in and out if a patient fails to come and yes, I am a hourly employee. I would appreciate any info.” 

Is this a viable option or a classic “lose/lose” solution? 

 

 http://bit.ly/140UsHL

Watch for Ginny’s Video Series in Dental Products Report’s Morning Huddle eNewletter

March 22, 2013

I was thrilled to be invited to participate in Dental Products Report‘s Morning Huddle eNewsletter. We recorded a series of videos that will be shared with the DPR audience. DPR’s Editor-in-Chief Thais Carter coordinated the video shoot. Topics included: Let’s Talk About…  The Heart of the Matter, The Power of Focus, Energy Breeds Resuls, Team Meetings, Success in Difficult Conversations and Breakthrough Communication Success. I’m excited for the series launch and to hear your feedback and best take aways

DPR Editor-in-Chief Thais Carter with Ginny Hegarty

DPR Editor-in-Chief Thais Carter with Ginny Hegarty

Rewrite the Rules

December 20, 2012

It’s easy to tap into your inner child during the holiday season.  Once the visions of sugarplums have finished their dance, bring that ‘3-year old you’ into your business and let that child loose to ask “why?, why?, why? as 3-year olds do.

Pepper yourself and your team with questions about why you do things the way you do them. Step back, take a minute, think it through…

  • is there a better way?
  • a smarter way?
  • an easier way?
  • a less expensive way?
  • Is this guideline helping us or holding us back?
  • Is the reason for this policy even valid anymore?
  • Does this guideline fall short given all the new technology in place?
  • Does this policy apply with this new team we have?
  • Are we stuck in the past and missing opportunities?
  • Is our communication clear enough that our expectations will be met?
  • Does my team know what I need from them?
  • Does my team know how to evaluate their effectiveness?
  • Does my team have the resources, training and support they need and deserve?
  • Am I aware of all of the new federal and state guidelines that I must be following?

The quality of your answers will be a direct result of the quality of your questions. Shake things up and start 2013 off with a brand new energy! Challenge your team to come up with great questions and plan a brainstorming party. Yes, your strategic planning meeting should feel like a party as you create an energy that  excites and inspires you to build a blueprint for success in the New Year.

Objectivity can be elusive… Want help? … that’s what we do. Click here for information on our team workshops and consulting services:  http://bit.ly/UgEjtW

“Rewrite the Rules – Don’t Just Create More Exceptions To Them” – Jeffrey Hollender  Cofounder, Seventh Generation

 

Plan to Work Less in 2013

December 11, 2012

“If you’re going to work hard, you might as well be working hard at working less. The real measure of success is how free you are—financially, mentally, emotionally, and spiritually—to live life the way you want to live it.”            -Great advice from T. Harv Eker

Did you know that studies show that 70% of the time businesses that struggle to meet their goals do so because they have a poor plan? Only 4% of the time does poor business performance correlate with economic conditions.

It’s a great time of year for a refresh, a new beginning. Make plans to begin your new year with a clear plan, a strategic plan in    10 Simple Steps: Here is a link to our strategic planning guide that will support you to bring your team onboard, engaged and inspired to make 2013 an outstanding year:  

 http://bit.ly/VBuHpv  (http://ginnyhegarty.com/resources.html)

Stepping Outside of the Box

December 5, 2012

In today’s competitive business climate, it makes great sense to step outside of the small sandbox that is your dental world and learn how to lead your team in Stepping Outside of the Box with inspiration from Corporate America.

Great idea from the Westin

I love businesses that think outside the box to engage clients and exceed expectations.  The good news is that it’s really not that hard to set yourself apart. Take a look at the photo with this blog post from the Westin hotel. How great would it be to have workout shoes and clothes waiting for you at your hotel when you travel? No more squeezing your Nikes into your suitcase or worse, not being able to keep up with your exercise goals because you just can’t fit those Nikes into your carry on luggage.

If you like this idea, you’ll love my “Stepping Outside the Box” presentation on innovative ideas from Corporate America that can set your practice apart. Learn more at ginnyhegarty.com/speaking.html

 

Top 10 List of Employee Engagement Factors

June 13, 2012

GinnyHegarty, SPHR Dental Consultant HR Expert

People First!

 

I’m heading out to The Las Vegas Institute for Advanced Dental Studies to present programs on Employee Engagement, Breakthrough Communication and Emotional Intelligence. As a dental consultant, I advise my doctors that their team is their best competitive advantage, and investing in training that improves communication and focuses on personal development is a wise investment in the future success of the business. Systems alone do not create success – People do!  Bent Ericksen & Associates recently shared Manpower’s Top 10 List of Employee Engagement Factors gathered by asking this question:  What’s the absolute #1 most important employee engagement factor?

The Top Ten Engagement Factors from the Survey are:

1. Communication (35%)
2. Immediate Manager (14%)
3. Valuing Employees (12%)
4. Trust (10%)
5. Culture (9%)
6. Satisfaction (8%)
7. Empowerment (5%)
8. Recognition (2%)
9. Development (2%)
10. Pay (1%)
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