Earn Patient Loyalty -Ginny Hegarty, SPHR

October 3, 2014

ADA Newsletter Hegarty Fall 2014

ADA Newsletter Hegarty Fall 2014

“We make money the old fashioned way… we earn it!” Oscar Winner, John Houseman’s bounding voice created this memorable catchphrase for an EF Hutton Investment Firm commercial over 30 years ago.The message struck a chord then… and still does. While we can absolutely shorten the learning curve to success, there are no shortcuts to the basic principles of success…not even in the digital world we now live in.

A study of the online reviews of multiple dental practices in a major metropolitan area revealed that for all the changes we’ve seen in how a business presents itself to the world, the bottom line of what makes a lasting positive impression remains the same. Read the full text of my article Score a Great Online Review and Earn Patient Loyalty (more…)

Team Meetings That Work

September 23, 2014

My favorite team meeting, the one I want to attend is “The Meeting After The Meeting”; the one that takes place in the hallway, sterilization area or at the front desk when the team separates into groups and has a no-holds barred discussion of exactly what should have been said at “The Official Meeting”.  It’s in this raw honesty that change is possible and we can create an agenda that fuels Team Meetings That Work!

The trouble is that “The Meeting After The Meeting” is private, by invitation-only and it’s a tough ticket to get.  

Click on this link to read the full text of this article as published in The Progressive Dentist Magazine to learn the surprising 4 steps to set yourself up for Team Meetings That Work 

Help Make It Right

September 8, 2014

Fly Eagles Fly

Offensive Coordinator Pat Shurmur was talking long & reflectively about young quarterbacks & learning curves… Not their learning curves… His.  “your quarterback needs to know that you believe in him. That no matter what is happening out there, you’re going to Help Make It Right.” 

Your team is counting on you to believe in them. In my experience most dental team members will live up to your expectations. While most doctors would prefer to focus on patient care and avoid the team drama,  you’ll find that you & your team will be happier and more effective if you take the lead. Instead of blaming, judging, or resigning yourself to the status quo… start helping.  Don’t think you have the time? You’re already spending time putting out fires that never should have gotten started. This approach will actually save you time as well as stomach lining. It’s easier than you think: How to Manage People Well Without Becoming A Therapist

The team is counting on your leadership. Here’s to a new season full of hope for you & your team. #flyeaglesfly

Read more at http://www.philly.com/philly/sports/eagles/20140908_Foles__play_of_the_day__Not_folding.html#l2yPfmlm5dMzZg12.99

The Game Changer: Mastering Breakthrough Communication

July 22, 2014

Many thanks to Jay Freedman, D.D.S. & Associates, P.C.Montgomery Bucks Dental Society & TD Bank for a great day together.

  It’s such a joy to spend time with teams that are so passionate about making a difference for their practice, patients and for each other.  As a speaker, my goal is always to connect with the audience. My photographer, Tommy Meehan got a great shot of this at this event. What a terrific group!

This is one of my favorite programs to present.  It’s so rewarding to review positive feedback like this from Dr. Freedman:  “Ginny, your innovative approach to improving our communication skills, was a bit hit and a lot of fun. You have a gift for being able to create a safe, comfortable atmosphere where all members of the dental team can discuss sensitive topics and work through practice drama. Best of all, we have some new skills for avoiding the drama altogether!  You are right, the magic doesn’t happen until people connect and we’re so much better at connecting now. Thank you for a terrific day and a great program. I’ll be in touch to plan our next event together.”

Stop Working So Hard

May 15, 2014

Throw-back Thursday Post: One year later I’m still hearing from doctors and teams that this is a game-changer.

“Time to make the donuts” was the tagline from a Dunkin Donuts commercial back in the 80’s that depicted Fred the Baker getting up before dawn every day, day after day, following the same routine. The character and tagline were so successful that the marketing campaign ran for fifteen years and was named one of the five best commercials of the 80’s. The tagline has remained a catchphrase for those who rise before dawn each day to start a work routine.

…. We’re not Fred the Baker and we’re not making the proverbial donuts; we have the ability to create relationships that change lives. That’s better than any donuts … even the raspberry filled ones!  “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.” –Winston Churchill   BE the Joneses… lead on purpose.

Click here to read the full blog post as published on OneMindHealth.com

 

Ethical Sales and Communication in Dentistry

May 5, 2014

Ethical Sales and Communication with our patients is one of the core values of the best dental practices I work with. Clear communication remains the most challenge aspect of both personal and business relationship growth. Dental Practice Report published our article The Importance of Creating and Building Relationships with the Dental Patient. Dr. Erin Elliott and I discuss the relationship rules that apply to our personal and professional communication:

  • People choose other people they like and trust
  • The best way to know what someone wants is to ask
  • Don’t make assumptions or you may believe them to be true
  • If you don’t like the answers you’re getting, ask better questions
  • There’s never a second chance to make a great first impression
  • If someone does not weigh in on a decision, they cannot truly buy into it

Here’s the link: Read my full article on the importance of creating & building a relationship with the dental patient published on Dental Products Report 

Building On Our Parents’ Lessons

August 15, 2013

THE INDUSTRIAL REVOLUTION IS OVER. The world has changed. We see this change at every turn as technology influences all aspects of our lives. For those of us whose parents raised us on the value of a great work ethic, it’s important to recognize and respond to the fact that the Industrial Revolution is over. With all due respect to our well-intentioned parents, a  great work ethic is no longer enough.  Today you must engage both your employee and your client’s hearts and heads to effectively connect and create practice growth and success.

After all the cutting edge education and sexy technology is in place, the magic doesn’t happen until your people engage. A Blessings White study done in 2011 reveals that only two of every six employees is truly engaged in the vision and mission of the business. Engagement then is the single biggest leadership challenge that business owners and managers face these days.

A recent INC Magazine article spotlighted the most effective leaders today realize that the workforce no longer responds to the Oz model of leadership; the all knowing, all powerful doesn’t play anymore. We’ve moved from The Age of Autocracy and leaders like Jack Welch in the 80s through The Age of Empowerment with leaders like Meg Whitman in the 90s and we’re now firmly in The Age of Nurture with leaders like Tony Hsieh of Zappos and Whole Food’s John Mackey.

We hear a lot about Culture these days, especially some very famous companies that differentiate themselves with their culture. For example, Apple has a culture of innovation. Zappos’ culture is to “Deliver Happiness.” Fed Ex and Southwest Airlines are companies that have very strong cultures.  It’s important to remember 3 things regarding your culture:

  1. Culture is not a program, it’s a core belief that has staying power and could last forever
  2. Culture is your differentiator; it’s why your team and your patients will choose you over another practice.
  3. Culture cannot be bought; it develops from the inside out, with habits over time.

In my upcoming webinar as part of the Patterson Dental Practicing With the Masters Series,  I am challenging attendees to ‘BE the Joneses.”  The challenge is to stop playing follow the leader and instead to lead on purpose. My intent is that you lead both deliberately (on purpose) and meaningfully (with a focus on your own unique purpose). Once you’ve come together to fully understanding Why You Do What You Do & Who You Are Being When You Do It, your systems, protocols will create structure around your culture.

Please join me on Thursday, August 22, 2013 at 11:00am Central

The T

DentistryIQ: “I Don’t Get Paid When Patients Don’t Show Up”

May 30, 2013

A hygienist wrote in to Dentistry IQ’s Thursday Troubleshooter with this concern:  “I was wondering if anyone else is having to clock back in and out if a patient fails to come and yes, I am a hourly employee. I would appreciate any info.” 

Is this a viable option or a classic “lose/lose” solution? 

 

 http://bit.ly/140UsHL

Watch for Ginny’s Video Series in Dental Products Report’s Morning Huddle eNewletter

March 22, 2013

I was thrilled to be invited to participate in Dental Products Report‘s Morning Huddle eNewsletter. We recorded a series of videos that will be shared with the DPR audience. DPR’s Editor-in-Chief Thais Carter coordinated the video shoot. Topics included: Let’s Talk About…  The Heart of the Matter, The Power of Focus, Energy Breeds Resuls, Team Meetings, Success in Difficult Conversations and Breakthrough Communication Success. I’m excited for the series launch and to hear your feedback and best take aways

DPR Editor-in-Chief Thais Carter with Ginny Hegarty

DPR Editor-in-Chief Thais Carter with Ginny Hegarty

Yes, Virginia, There Is a Santa Claus

December 22, 2012

“Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. The most real things in the world are those that neither children nor men can see. Alas! how dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no VIRGINIAS. Only faith, fancy, poetry, love, romance can push aside that curtain and view and picture the supernal beauty and glory beyond. Is it all real? Ah, Virginia, in all this world there is nothing else real and abiding.

No Santa Claus! Thank God he lives and he lives forever. A thousand years from now, Virginia, nay 10 times 10 thousand years from now, he will continue to make glad the heart of childhood.” -Excerpt from The New York Sun editorial writer, Francis Pharcellus Church’s letter published September 21, 1897 

As a young child named Virginia, this was my favorite Christmas story! This beautiful letter from the editor of the New York Sun written to 8-year old Virginia O’Hanlon may now be 115 years old, but it has certainly stood the test of time. Editorial writer Francis Church’s prediction that Santa Claus lives and will live forever is repeatedly proven in the selfless, beautiful actions of our friends and colleagues in dentistry.

We are so blessed by our wonderful dental friends!  A couple of recent examples: At this year’s Academy of Dental Management Consultants’ meeting, we learned of fellow member Charlotte Chartier’s organization Allana Smiles founded to alert dentists to the unique dental needs of cancer patients before, during, and after chemotherapy. Today, I read a post on my Facebook about Dr. Ben Burris and his Pro Ortho For Kids initiative. Many of you may know Dr. Burris as the founder of the first chapter of Smile for a Lifetime back in 2008. Who do you know doing great work to benefit our children and our world? How can we contribute and spread the word?

At this very special time of year… and especially this year, in light of recent events, let’s celebrate all the good work being done to love and care for our children in our own communities and around the world. “The most real things in the world are those that neither children nor men can see” …but we can certainly shine the spotlight on these organizations of love and on these folks on who inspire us to contribute and pay it forward. Please share the modern-day Santa Claus in your life.

 

 

http://www.allanasmiles.org/