Practice Leaders: This is AADOM – This is YOUR meeting!

August 3, 2015

In this video Ginny Hegarty, SPHR discusses her two presentations for this year’s annual session of the American Association of Dental Office Managers #AADOM15

Distinguish Your Practice by seeing your patients on time

February 17, 2015

Filed under: Communication,General,Innovation,Practice Leadership,Team Development — Ginny Hegarty @ 1:51 pm

Distinguish your practice by seeing your patients on time.  Your patients will appreciate your respect for their time and as is true with many things in life, you will reap what you sow.  Here is a link to my article from Dental Products Report sharing my 5-Minute Rule.   http://bit.ly/1OLylKK

Earn Patient Loyalty -Ginny Hegarty, SPHR

October 3, 2014

ADA Newsletter Hegarty Fall 2014

ADA Newsletter Hegarty Fall 2014

“We make money the old fashioned way… we earn it!” Oscar Winner, John Houseman’s bounding voice created this memorable catchphrase for an EF Hutton Investment Firm commercial over 30 years ago.The message struck a chord then… and still does. While we can absolutely shorten the learning curve to success, there are no shortcuts to the basic principles of success…not even in the digital world we now live in.

A study of the online reviews of multiple dental practices in a major metropolitan area revealed that for all the changes we’ve seen in how a business presents itself to the world, the bottom line of what makes a lasting positive impression remains the same. Read the full text of my article Score a Great Online Review and Earn Patient Loyalty (more…)

Team Meetings That Work

September 23, 2014

My favorite team meeting, the one I want to attend is “The Meeting After The Meeting”; the one that takes place in the hallway, sterilization area or at the front desk when the team separates into groups and has a no-holds barred discussion of exactly what should have been said at “The Official Meeting”.  It’s in this raw honesty that change is possible and we can create an agenda that fuels Team Meetings That Work!

The trouble is that “The Meeting After The Meeting” is private, by invitation-only and it’s a tough ticket to get.  

Click on this link to read the full text of this article as published in The Progressive Dentist Magazine to learn the surprising 4 steps to set yourself up for Team Meetings That Work 

The Game Changer: Mastering Breakthrough Communication

July 22, 2014

Many thanks to Jay Freedman, D.D.S. & Associates, P.C.Montgomery Bucks Dental Society & TD Bank for a great day together.

  It’s such a joy to spend time with teams that are so passionate about making a difference for their practice, patients and for each other.  As a speaker, my goal is always to connect with the audience. My photographer, Tommy Meehan got a great shot of this at this event. What a terrific group!

This is one of my favorite programs to present.  It’s so rewarding to review positive feedback like this from Dr. Freedman:  “Ginny, your innovative approach to improving our communication skills, was a bit hit and a lot of fun. You have a gift for being able to create a safe, comfortable atmosphere where all members of the dental team can discuss sensitive topics and work through practice drama. Best of all, we have some new skills for avoiding the drama altogether!  You are right, the magic doesn’t happen until people connect and we’re so much better at connecting now. Thank you for a terrific day and a great program. I’ll be in touch to plan our next event together.”

Stop Working So Hard

May 15, 2014

Throw-back Thursday Post: One year later I’m still hearing from doctors and teams that this is a game-changer.

“Time to make the donuts” was the tagline from a Dunkin Donuts commercial back in the 80’s that depicted Fred the Baker getting up before dawn every day, day after day, following the same routine. The character and tagline were so successful that the marketing campaign ran for fifteen years and was named one of the five best commercials of the 80’s. The tagline has remained a catchphrase for those who rise before dawn each day to start a work routine.

…. We’re not Fred the Baker and we’re not making the proverbial donuts; we have the ability to create relationships that change lives. That’s better than any donuts … even the raspberry filled ones!  “Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.” –Winston Churchill   BE the Joneses… lead on purpose.

Click here to read the full blog post as published on OneMindHealth.com

 

Ethical Sales and Communication in Dentistry

May 5, 2014

Ethical Sales and Communication with our patients is one of the core values of the best dental practices I work with. Clear communication remains the most challenge aspect of both personal and business relationship growth. Dental Practice Report published our article The Importance of Creating and Building Relationships with the Dental Patient. Dr. Erin Elliott and I discuss the relationship rules that apply to our personal and professional communication:

  • People choose other people they like and trust
  • The best way to know what someone wants is to ask
  • Don’t make assumptions or you may believe them to be true
  • If you don’t like the answers you’re getting, ask better questions
  • There’s never a second chance to make a great first impression
  • If someone does not weigh in on a decision, they cannot truly buy into it

Here’s the link: Read my full article on the importance of creating & building a relationship with the dental patient published on Dental Products Report 

Swimming With the Fishes: Breakthrough Communication Success

April 16, 2014

Just back from speaking at the Excellence in Dentistry, Inc. meeting in Destin, Florida. The theme of this year’s meeting was “The Godfathers of Dentistry”  You may see in the photo that this was my second “Godfather” experience. This time I was dubbed “The Voice” and presented Breakthrough Communication Success, Six Surprisingly Simple, yet oh, so powerful steps to improve communication and bottom-line results with your team and patients:

#1 Ditch the Drama  #2 It’s a Simple Choice  #3 Challenge the Status Quo

#4 Set Clear Expectations  #5 Tap into Purpose  #6 Distinguish Yourself

What a thrill to be part of an awesome speaker lineup that included Dr. Gordon Christensen, Dr. David Phelps, Dr. Bruce BairdRachel Teel Wall & Wendy Briggs.

A stroll on the pier’s boardwalk at the end of the meeting ended with one of my heels falling 20 feet below into the bay, unretrievable. Nothing left to do but make a wish & toss the other one into the water. Considering the theme, I’m glad it’s just my shoes that are swimming with the fishes!

Women Rule! And Why That’s Good News for Dentistry

February 24, 2014

Women Rule!As I visit dental practices I believe we’ve all been reaping the benefits of a kinder, smarter, more collaborative female perspective. It would seem women have realized the power and influence we have to create a healthier workplace and we are stepping up to the opportunities at hand. Read the full text of this article from the Spring 2014 Excellence in Dentistry Magazine Breakthrough Communication Success is both my passion and the title of my presentation at the 2014 Excellence in Dentistry Annual Spring Break Seminar Opening Day, Thursday April 10, 2014 in Destin, Florida . Please join me as it’s now up to us as leaders to embrace this new perspective and recognize the opportunities at hand. Forget follow the leader,  let’s “Be the Jones” and lead our teams on purpose.

Building On Our Parents’ Lessons

August 15, 2013

THE INDUSTRIAL REVOLUTION IS OVER. The world has changed. We see this change at every turn as technology influences all aspects of our lives. For those of us whose parents raised us on the value of a great work ethic, it’s important to recognize and respond to the fact that the Industrial Revolution is over. With all due respect to our well-intentioned parents, a  great work ethic is no longer enough.  Today you must engage both your employee and your client’s hearts and heads to effectively connect and create practice growth and success.

After all the cutting edge education and sexy technology is in place, the magic doesn’t happen until your people engage. A Blessings White study done in 2011 reveals that only two of every six employees is truly engaged in the vision and mission of the business. Engagement then is the single biggest leadership challenge that business owners and managers face these days.

A recent INC Magazine article spotlighted the most effective leaders today realize that the workforce no longer responds to the Oz model of leadership; the all knowing, all powerful doesn’t play anymore. We’ve moved from The Age of Autocracy and leaders like Jack Welch in the 80s through The Age of Empowerment with leaders like Meg Whitman in the 90s and we’re now firmly in The Age of Nurture with leaders like Tony Hsieh of Zappos and Whole Food’s John Mackey.

We hear a lot about Culture these days, especially some very famous companies that differentiate themselves with their culture. For example, Apple has a culture of innovation. Zappos’ culture is to “Deliver Happiness.” Fed Ex and Southwest Airlines are companies that have very strong cultures.  It’s important to remember 3 things regarding your culture:

  1. Culture is not a program, it’s a core belief that has staying power and could last forever
  2. Culture is your differentiator; it’s why your team and your patients will choose you over another practice.
  3. Culture cannot be bought; it develops from the inside out, with habits over time.

In my upcoming webinar as part of the Patterson Dental Practicing With the Masters Series,  I am challenging attendees to ‘BE the Joneses.”  The challenge is to stop playing follow the leader and instead to lead on purpose. My intent is that you lead both deliberately (on purpose) and meaningfully (with a focus on your own unique purpose). Once you’ve come together to fully understanding Why You Do What You Do & Who You Are Being When You Do It, your systems, protocols will create structure around your culture.

Please join me on Thursday, August 22, 2013 at 11:00am Central

The T

DentistryIQ: “I Don’t Get Paid When Patients Don’t Show Up”

May 30, 2013

A hygienist wrote in to Dentistry IQ’s Thursday Troubleshooter with this concern:  “I was wondering if anyone else is having to clock back in and out if a patient fails to come and yes, I am a hourly employee. I would appreciate any info.” 

Is this a viable option or a classic “lose/lose” solution? 

 

 http://bit.ly/140UsHL

Stop Team Meeting Deja Vu

May 13, 2013

Ginny Hegarty Morning Huddle Video

About 10 years ago I saw a pattern developing around team meetings. One practice after another seemed to be having what I called “Team Meeting Déjà Vu.” The team and doctors would joke and say “Can’t we just shuffle last year’s meeting agendas and reuse them again this year? After all, it seems like we just keep revisiting the same problems, we never really solve anything.  I’ll bet many of you can relate to that feeling.

To be clear, these were not mediocre or even average practice, they were highly successful practices like many of you, trying to figure out how to get to that next level of success. They were basically putting band-aids on problems, quick fixes that would last for a couple of weeks or months and then old habits would reemerge.  This “déjà vu” or inability to come together to create long-term solutions creates roadblocks that will affect morale and profitability & hold you back.

This is the first of my Morning Huddle Videos for Dental Products Report. View the video for a few quick ideas to shake things up and avoid Team Meeting Deja Vu

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